Global Edition

 

LET launches internet TV

8.28am 4th May 2009 - Media

The Ladies European Tour has launched a brand new internet TV channel showing full highlights from its golf events. Content is online now and accessible by all countries other than the UK, Ireland, South Korea and Spain, where exclusive television agreements exist.

The programming is available to view via a link on the LET’s official website and is accessible to viewers from countries such as the USA, whose visitor numbers have consistently ranked amongst the highest to ladieseuropeantour.com.

“This is a great initiative for the LET to increase its audience and to give the public access to high quality golf programming,” said Alexandra Armas, executive director of the Ladies European Tour. “The LET website receives over 170 million hits annually and 2008 saw a 30 percent growth on 2007. We believe that this provides an ideal portal to get the LET tournaments and star players to even more golf fans. Women’s golf is growing rapidly and the tour is constantly progressing. This is another sign of the increasing appeal of the women’s professional game.”

In addition to the new LET TV site, video clips will continue to be shown on YouTube. ARK Production will continue as the tour’s official television production company until 2011 following a recently negotiated three-year agreement.

“We are delighted that ARK Production will continue to produce the Ladies European Tour’s programming,” continued Armas.

Ladies European Tour event highlights are currently broadcast in approximately 240 million homes in 80 different countries globally by the tour’s international broadcasters, Sky Sports, Canal +, Sport TV, Urheilukanava, Viasat, JGolf, Eurosport Asia, ESS, TBS, America One, The Golf Channel, FOX Sports International and MNET.

The announcement is made as the Ladies European Tour resumes its 2009 international schedule which features 26 tournaments in 21 different countries across the globe.

Ladies European Tour www.ladieseuropeantour.com

       

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