The Ladies European Tour is to issue an invitation for television production companies to tender for the right to serve as host broadcaster and offer production services for its 2024 season.
The LET has sanctioned 30 events across four continents in 2023 and features over 400 of the best women golfers from approximately 40 countries.
Fiona Harold, LET Commercial Director, commented: “As the Tour continues to attract the best talent with substantial prize money on offer, we continue to evolve and innovate our approach to broadcast production. Our objectives are to grow our reach and engagement through high quality, innovative and cost-effective broadcast output.”
Tender respondents must be able to demonstrate an affinity and understanding of the sport of golf and golf production, present a financially viable proposal and demonstrate an innovative approach to programming, catering for changing audience habits.
The LET is also looking for a media distribution partner.
It is anticipated that the invitation to tender will be released on March, 1 2023. Entities wishing to be considered for the ITT are invited to contact Fiona Harold at fiona.harold@ladieseuropeantour.com in advance. The deadline for submissions is March 17, 2023.