The round includes significant participation from Manhattan West Private Equity, Sunflower Bank, and Peyton Manning’s Omaha Productions. In addition, over 50 global investors have joined the round, many of whom have a connection golf. This capital will fund Good Good Golf’s global expansion across content, retail and live experiences.
“Good Good Golf has seen incredible momentum as we continue to redefine what it means to be a modern golf brand,” said Matthew Kendrick, CEO of Good Good Golf. “This investment allows us to scale our media and commerce initiatives, bringing even more exciting content, products, and experiences to our rapidly expanding community. We’re harnessing the power of fandom to make golf more accessible, dynamic, and engaging for players and fans of all ages.”
With over 1.75 million YouTube subscribers across multiple channels, Good Good Golf has built a worldwide audience. By blending entertainment, sports, competition, and lifestyle, the brand has evolved beyond digital content into a thriving business — offering products, hosting marquee events, and strategic partnerships that create new ways for fans to experience the game.
The company has grown into a player in golf retail and entertainment, with top-selling products at Dick’s Sporting Goods, a Callaway partnership developing premium golf gear, and a thriving direct-to-consumer business.
“We see Good Good Golf as more than just a media brand — it’s a movement that is reshaping the golf industry,” said Benjamin Grubbs, co-Managing Partner of Creator Sports. “Their 360-degree approach — spanning content, consumer products, retail, and live experiences — has cultivated an engaged fan base and driven extraordinary business growth. Their ability to turn audience passion into thriving commerce, partnerships, and live activations is what makes them so compelling. We’re thrilled to lead this investment and support their next phase of expansion.”
Founded in 2020, Good Good Golf began when Garrett Clark and Matt Kendrick struck up a conversation at a golf tournament and discovered a shared vision for building a media company centered around golf. Fuelled by the charisma, humour, and authenticity of Clark, Stephen Castaneda, and Matt Scharff — who have been part of the journey from the start — Good Good Golf has built a passionate global community, redefining the game with energy, creativity, and a genuine love for golf.
“I’m excited to partner with our new friends at Good Good Golf. Their content is fun and creative, and I’m hoping they can help me lower my golf score,” said Peyton Manning, founder of Omaha Productions.
“Manhattan West is extremely excited to partner with the Good Good Golf team at such a unique time in the sport,” said Matt Gibbons, Managing Director of Manhattan West Private Equity. “They are at the forefront of the evolving golf ecosystem, tapping into the powerful tailwinds that are driving the sport’s next generation and beyond. Their proven ability to create lasting and engaging content supported by a large, loyal, and passionate community is redefining the game and we are eager to help take them to the next level.”
