GolfResortsDirect.com is a brand new website designed to generate more trade, income and profit for the owners and operators of golf resorts. Colin Jenkins, Editor of GRN-OGRO and one of the directors of the new company said: “For the last two and a half years we have been working on a new way for golf resorts to get more trade and also trade that is better suited to their luxurious facilities. The only real options available have been discount based tour operators, who charge fairly high commissions for low cost golf holidays.
“Golf resort operators, who have carefully positioned their product at the top of the prestige scale and adorned their complex with the finest courses, suites, restaurants, pools, furnishings, staff etc, then find it very difficult to attract new up-market clients via the internet.
“Almost all web based resort and golf travel marketing is ‘value seeking’ in its nature and discounted to a level whereby trade is at the very low end of the scale for most upmarket golf resorts. When commissions are deducted from this trade, golf operators get very little from this type of client and there is far less chance of secondary spend from luxury items such as fine wine and spa treatments.
“The world is changing and we think that golf resorts are well placed to take advantage of this with our web based service. Golfers love it too, as they can reach the resort directly and fine-tune their holiday requirements.”
Each resort is given a comprehensive listing on the website, together with a GRD rating and an opinion on the resort.
The website carries special offers, which can be customised for the resort’s own corporate sponsors. By offering the lowest possible prices, GRD guarantees to find resorts more customers without any third party commissions.
Users of the site are invited to register and they are emailed once a month to inform them of additional late space offers at participating resorts. Resorts have the opportunity to provide late space offers for GRD’s regular emails.
Each resort has an account manager who will keep them up-to-date with any new developments, ensuring they continue to make the most of their presence on GolfResortsDirect.com
Colin Jenkins concludes: “We think it is vital that resorts control their own customers bookings and therefore the quality of their stay and the service they receive. This is why all GolfResortsDirect.com customers are directed to the resort’s own booking team – enquire direct – book direct. No middlemen – no confusion – no commission.”
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