Global Edition receives Acushnet vote of confidence

8.20am 17th April 2008 - Media has received a vote of confidence from one of the leading players in the golf industry, Acushnet, which has opted to use the internet golf channel as part of its overall strategy to launch its Pinnacle New Platinum Feel and New Platinum Distance golf balls.

The deal with GolfBug TV, which was launched in 2006 as the world’s first broadband golf channel, is an indication that top brands are now recognising the value and benefit of internet advertising as an important element of their marketing plans.

The month-long campaign, which will run on GolfBug throughout April, marks the first time that the brand has used online video to market one of its products.

“GolfBug is of course delighted that such a prestigious company as Acushnet has chosen the channel to be an integral part of the advertising campaign for its new Pinnacle golf balls,” commented Andrew Cooke, founder and managing director of GolfBug.

“Since GolfBug first went online, its audience reach of golfers and fans of the game has grown significantly thanks to greater public awareness, the hosting of GolfBug media players on numerous golf websites and of course the increase in the number of consumers using their PCs, rather than their televisions, as a source of entertainment to watch “what they want, when they want.”

At the same time GolfBug’s partnership with Simply Media, one of UK’s leading digital entertainment providers has enabled to further develop the specialist channel in a number of ways which has enhanced the attractiveness of the offering to its viewers, clients and advertisers alike.

Since August the channel has boosted the amount of content on offer, launched a monthly newsletter for subscribers and been given a brand new, sharper look with menu boxes clearly defining the nine different sectors of content.

Alongside its 24/7 programming screen, GolfBug offers an on-demand menu of the video golf content under nine categories including the R&A, The European Tour, The Asian Tour, Golfing Destinations, Equipment and Instruction.

In line with the GolfBug philosophy, the advertisements that Acushnet is rolling out on GolfBug are entertaining but informative. They will no doubt attract a great deal of attention from GolfBug viewers as they feature an ice cream-cum-golf van that draws hoards of golfers from all corners of the golf course the moment the van sets off its jingle. Instead of ice creams however the ‘ice cream man’ is offering the new Pinnacle golf balls.

The two stars of the ads are the New Pinnacle Platinum Feel golf ball, designed for golfers seeking soft feel and high performance control on all shots, and the New Pinnacle Platinum Distance golf ball that provides golfers with long, straight distance on all shots.

In addition to Pinnacle, Acushnet markets Titleist, Cobra and FootJoy.


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