‘Golf Monthly’ and ‘Golf International’ have bucked the downward circulation trend in the UK golf magazine market during the first six months of 2007.
Pro Shop Europe reports that according to the ABC (Audit Bureau of Circulation) the IPC owned ‘Golf Monthly’ rose 1.4% year-on-year to a figure of 74,801 copies per month during the first half of the year.
However the biggest jump by far – 9,995 copies (39.8%) was made by the independently-owned ‘Golf International’ which celebrated its tenth anniversary in July. The magazine’s monthly total of 36,377 places it above the EMAP owned ‘Golf World’ (down 20.8% to 333,007) for the first time.
EMAP’s flagship title ‘Today’s Golfer’ also had a disappointing return – down 11% to 92,792 – while independent quarterly ‘Going for Golf’ slipped 6% to 27,836. ‘Golf Punk’ and ‘Golf’ (formerly ‘Golf Pages’) did not post any figures with the Bureau.
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