After another remarkable ABC circulation performance, Golf Monthly has overtaken Today’s Golfer to become the UK’s market-leading golf magazine.
Posting its third consecutive year-on-year increase and highest circulation figure for over six years with a total ABC of 83,002, Golf Monthly is up 11% period-on-period and 8.2% up year-on-year. It nearest competitor, Today’s Golfer, posted its second y-o-y decline and Golf World its seventh consecutive drop in circulation.
A summary of July to December ‘07 ABC results in the golf market:
• Golf Monthly: 83,002 up 8.2% y-o-y up 11% p-o-p
• Today’s Golfer: 81,790 down 7.3% y-o-y down 11.9% p-o-p
• Golf World: 30,034 down 18.6% y-o-y down 9.0% p-o-p
Golf International posted a circulation of 35,411 and is now ahead of Golf World.
Golf Monthly editor Mike Harris says, “The Golf Monthly team are delighted by the news. The relentless drive of the editorial team allied to a clearly defined strategy to be a magazine produced ‘by golfers, for golfers’ has brought us this success and it’s a formula we will drill down even deeper into during 2008.
“This fantastic news comes on the day we send the final pages of our start of the season issue to the printers. The April issue will see the debut of a whole host of new features, many born out of the extensive reader research we carried out at the end of 2007. All of this will be packaged in a dynamic new look which I am confident will appeal to an even broader spectrum of golfers and I look forward to further growth in 2008”
With 559,000* readers every month Golf Monthly continues to be the UK’s best-read golf magazine, 58.8% ahead of its nearest competitor.
Golf Monthly’s online offering www.golf-monthly.co.uk is continuing to show rapid growth, with the latest traffic figures at over 350,000 page impressions per month and 35,000 unique users.
March will see a major redesign of the website which will both improve its search functionality and introduce new elements. The Golf Monthly ‘Gear Vault’ is fast establishing itself at the forefront of online golf video and the forum continues to demonstrate itself as one of the most informed in the market.
The new look April issue of Golf Monthly is on sale now.
*Source: NRS July 06 – June 07