According to the International Association of Golf Tour Operators (IAGTO), the international golf tourism market is worth in the region of £8 billion per year. ‘Golf & Travel’ – a new bi-monthly magazine that targets this market – is to be launched in July 2003.
IAGTO research also shows that British golfers take more than 650,000 golfing holidays each year, worth £250 million annually, and that more than half of all regular golfers have taken a golfing holiday. The golf tourism market is expanding two to three times faster than general leisure tourism.
Vic Robbie, publisher and editor, intends that ‘Golf & Travel’
shows golfers how to get the best deals that will save them money
inspires golfers to broaden their golfing horizons
informs golfers of the latest innovations in golfing equipment
suggests where to invest in a golfing home abroad
‘Golf & Travel’ is the brainchild of VRA Publishing, the publisher of the PGA Yearbook, which is distributed to all 6,500 members of the Professional Golfers’ Association and sold through the retail trade.
VRA also publishes freetime, an entertainment and lifestyle magazine that is distributed in the south east of England. VRA has also published SportsLIFE for the British Sports Industries Federation and been involved in the publishing of ACE, Britain’s biggest tennis magazine.
‘Golf & Travel’ PO Box 324, Fleet, Hants GU51 4WB United Kingdom
Tel: +44 (0) 1252 621513 (direct line)
Fax: +44 (0) 1252 623640
Vic Robbie, Publisher & Editor golf&travel@vrassociates.co.uk