Global Edition

Golf Connoisseur goes digital

1.50am 13th February 2006 - Media

Riggs Heinrich Media, Inc. parent company of Golf Connoisseur, has announced that it would begin distributing the magazine in digital form to the most affluent households worldwide. The print version of the magazine is already distributed through the top private golf clubs in the United States, as well as at the finest hotels, resorts, and spas; airline’s VIP lounges; private aviation companies; and select newsstands.
With the Winter 2006 issue, which will be available in print form on February 15, Golf Connoisseur will begin digital distribution to more than 100,000 affluent households (qualified using BPA Worldwide digital circulation rules).
“We are excited to take the next step in our evolution of becoming a multi-media, multi-channel publishing company,” states Chris Riggs, chairman, president, and CEO. “We are also excited to be the first in the luxury golf segment to offer a digital magazine using a new proprietary online viewing tool, called Tableaux™, that was developed here at Riggs Heinrich Media, Inc.
“Tableaux™ gives us three advantages over partnering with other digital distribution providers,” Riggs explains. “One, we can control the distribution to ensure an affluent demographic for our advertisers. Two, we can control the way content and advertising is displayed, something unique to the industry; for example, readers will be able to watch video or listen to audio commentary from select editorial and ad pages. And three, we can connect our readers directly with our advertisers. Soon we will allow readers to purchase products and book luxury travel directly through our pages.”
This expanded service launches this May, the same month that Golf Connoisseur goes bi-monthly with its printed magazine. To view a digital back issue of Golf Connoisseur, click on the link below.

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