US golf media brand GOLF.com has selected ParOne’s advanced video player to transform the leading golf website’s publishing to be even more reliable, immersive and feature-laden than ever.
Replacing GOLF.com’s current video player provider, ParOne technology includes fast load times, “buy now” product icons inside videos, rich data and analytics, captions and consistent metadata. Integration and administration of the ParOne video player was easy on GOLF.com resources.
“GOLF.com videos represent one of our site’s most effective engagement elements,” says Rob DeChiaro, Chief Operating Officer of GOLF.com, which is owned by 8AM Golf. “With the ParOne enterprise player, we are now monetizing content and directly selling products within videos.”
“Harnessing the power of video has never been more important,” says JR Charles, CEO of ParOne. “That’s why we commit significant resources to develop technology that replaces prior era platforms, is automated to the utmost degree and produces critical and extensive data to benefit precise decision-making.”
The GOLF.com partnership adds to ParOne’s rapid ascension in the golf industry. Launched in early 2021, the company syndicates golf videos to top golf apps and websites and their 40 million-plus unique monthly active viewers across 20 countries. Additionally, ParOne streams live broadcasts of professional tournaments on three continents to enthusiastic golf audiences, providing language translation unique to several viewing countries.
ParOne began offering its video player and technology development services to golf publishers, Tours and brands in mid-2022.
