The UK’s largest specialist golf insurer, Golf Care, has released a series of creative viral videos featuring 3-time Ryder Cup Captain Bernard Gallacher with the aim of providing a light-hearted insight into the world of golf insurance.
The first of five videos in the series is titled “Missile Madness” and features two golfers getting struck by a relentless flow of golf balls, whilst Gallacher is interviewed by TV cameras.
The remaining videos in the series will be unveiled over the course of next five weeks, themed to highlight the various upsides of golf insurance and the dangers that exist on-and-off the golf course.
The other videos are titled ‘One-Shot Wonder’, ‘Golf Bag Baddy’, ‘Car Park Capers’ and ‘Talking Balls’.
Initially they will be sent to Golf Care’s extensive membership database and hosted on the Golf Care homepage, but will later be available to share via Golf Care’s YouTube page:http://www.youtube.com/user/GolfCareUK.
They have been released on the back of Golf Care’s recent announcement that they are on track for a second successive record year after witnessing an upward trend in policy sales throughout the course of 2012, with the month of June setting a new record.
“We’re hoping to demonstrate the lighter-side of golf insurance, without diluting the main message,” noted John Woosey, Managing Director, Golf Care. “Following the TV campaign on Sky Sports this year, Golf Care has a great presence across all the main media platforms. Naturally, that will really help promote the brand, but also the affordability and ease of being appropriately insured.”
Golf Care policies are available in-store at American Golf and Direct Golf UK, as well as online at www.golfcare.co.uk