Global Edition

Golf Care Launch Innovative TV Campaign

7.54am 29th June 2012 - Media

The UK’s largest specialist golf insurer, Golf Care, has introduced an innovative TV campaign currently running on the Sky Sports network, fronted by Golf Care Ambassador and 3-time Ryder Cup Captain Bernard Gallacher. The advertisement will raise awareness of the risks associated with the sport, as well as the ease and affordability of being suitably insured against almost every eventuality.

“This is an exciting time for Golf Care. Thankfully more golfers are starting to realise the importance of being insured. However the vast majority still mistakenly believe that they are covered by their household insurance,” noted John Woosey, Managing Director, Golf Care. “As a former European Tour winner and Ryder Cup Captain Bernard is the ideal spokesperson for Golf Care, having been involved in the game for over 40 years. We’re delighted that he continues to be involved in promoting Golf Care’s message, which is clearly resonating with the golfing public.”

Golf Care’s comprehensive policies can be purchased online from £22.99, ensuring that all clients can be instantly covered before their next round of golf. A policy covers golfers for Personal Liability up to £5 million and Personal Accident up to £50,000. In addition it offers equipment cover against theft, loss or damage on a ‘new for old’ basis up to £5,000, hole-in-one cover for up to £200 spent at the bar, as well as coverage for damage to third party property. With 24 hour and worldwide cover options also available these comprehensive policies can be tailored to an individual golfer’s needs.

“I have witnessed an awful lot of things on a golf course, I can tell you. All golfers should seriously consider taking out specialist golf insurance to make sure they are properly covered every time they step on the tee,” commented Gallacher.

A court case last year saw a golfer awarded £400,000 after losing the sight in one eye, as a result of being struck by a golf ball from another hole. The case highlighted to a national audience the importance of being insured when the presiding judge found the player who struck ball 70% liable for the damages, despite shouting ‘fore’. The golf club where the incident took place was liable for the remaining 30% for having insufficient warning signs. With over 12,000 golf injuries requiring hospital treatment every year and golf equipment being a prime target for theft, Golf Care offers golfers the necessary protection every time they step onto the course.

Golf Care

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