The PGA has announced that the next issue of its industry-leading print magazine, Golf Business Quarterly, is set to take a deep dive into the first results from the PGA-commissioned IPSOS research project titled ‘Golf for All’.
GBQ, now in its second year of publication, is a rich resource of industry insights, highlighting the latest trends, innovations, and stories that are shaping the wider golf business. Having recently switched to a free subscription model, GBQ reflects The PGA’s ongoing commitment to fostering an engaged and informed community within the golf industry and enables anyone working or volunteering within the sector free access to the latest developments and informed thinking.
The upcoming issue of GBQ, due to land in September, will present the first results from the PGA-commissioned IPSOS research project titled ‘Golf for All’. This research endeavour represents a comprehensive exploration of the entire golf landscape, shedding light on trends, challenges, and opportunities that will shape the industry’s trajectory.
Commenting on the research project and its inclusion in GBQ, Robert Maxfield, Chief Executive of The PGA, said: “This research has been enlightening for us at The PGA. Not only has it confirmed our thoughts that golf is evolving, but it has shown us there is huge potential for us to reach a far wider and more diverse population of golfers in the UK and Ireland.
“The next issue of Golf Business Quarterly will feature the initial findings of the report, and will provide the entire golf industry with more detailed insight into golf participation, ultimately helping them to better understand their customers and members with a wealth of timely and relevant data.”
CLICK HERE to subscribe to Golf Business Quarterly for free and receive the next issue of the magazine, featuring The PGA-commissioned IPSOS research.