As the poor weather disrupted progress for the golf industry around Christmas and New Year, GBD magazine has been offering a warm glow of common sense to those seeking valuable commercial information in order to succeed in 2011.
Golf Business Development (GBD), the most popular golf business read in Europe, has just sent out its latest December/January issue to its readers; an issue packed full of ‘must-have’ golf industry information and excellent articles from some of the leading names in the golf market.
In this edition there is an interview with Callaway EMEA president Neil Howie, a review of the recent annual conference of the European Golf Course Owners Association, major innovation from the likes of Ransomes Jacobsen, architect Jeremy Pern, Golf LIVE and ECCO Golf, plus our valued ‘events diary’.
Expert writing on the growth of golf in China by Colin Callander, the legacy of the Ryder Cup by respected golf course architect David Williams, the changing trends in women’s golf apparel by Alison Root, not to mention a traveller’s tale or two from Clive Agran, all make for an excellent issue.
GBD is distributed to nearly 3,000 of the industry’s leading decision makers in the UK and internationally. The magazine covers the whole golf trade in its editorial scope and has become a vital business resource and the ‘must-read’ golf trade publication.
If you have missed out on a copy you can find GBD online at www.golfbusinessdevelopment.com and 8,000 plus readers of Golf Business News.Com can access the magazine via a button on the www.golfbusinessnews.com news pages.
This is the ninth issue of GBD. In the first eight issues, advertisers have reported highly positive reader interest in marketing messages to their industry sectors. Editor Ben Evans said: “GBD is rich in editorial content and this is being recognised. We believe we offer unique, joined-up thinking for the golf trade and this is really helpful to all busy decision makers who are looking for an edge.”
With a superb reader distribution story, great design features and a strong understanding of what the advertiser needs to promote a product/service successfully, its publishers say GBD is now the natural choice for golf companies who are seeking new ways to communicate with their customers.
* For editorial matters contact Ben Evans on +44 (0)1747 820384/+44 (0)7789 722853, or Geoff Russell on +44 (0)1865 340759. Email benevansgolf@yahoo.co.uk, geoff@golfbusinessdevelopment.com. For advertising enquiries call Ross Jones on +44 (0)7878 750414 and email ross@golfbusinessdevelopment.com. See also www.golfbusinessdevelopment.com