The 15th issue of Golf Business Development (GBD) is out now and offers a great mix of golf industry articles to help the whole management team at your golf club.
The leading journal on all things golf business is read in hard-copy form by more than 3,000 leading golf decision-makers.
If you have missed out on a copy you will find GBD online at www.golfbusinessdevelopment.com and 15,000 plus readers of Golf Business News.Com can access the magazine via a button on the www.golfbusinessnews.com news pages.
In issue 15, look out for some great contributions from highly respected golf writers Colin Callander and Scott MacCallum. Colin’s views on the 2016 Olympics and how Golf may be bringing the wrong choice of gift to this party, and Scott’s excellent reminder about the hard work needed to protect a course in winter and the true value of the greenkeeper, are both entertaining and informative articles.
GBD interviews John Andrew, chairman of Direct Golf UK, and finds a highly energetic entrepreneur who still loves being a pro and coach. We also talk to Bruce Glasco, senior vice-president and MD of Troon International Operations, to learn a few secrets of customer service and course management from a company working at the top of its game.
The European Golf Course Owners Association annual conference held in Cannes recently was hailed as a great success. Geoff Russell, editor of Golf Business News.Com, reports on some strong ideas to emerge from the EGCOA membership which are needed to grow the game.
The issue is packed with articles on the golf world’s most innovative products, including detailed accounts on the latest hot equipment from PING, Srixon, Callaway, TaylorMade, Titleist, Nike and many more: some great products that will surely help to lift pro shop revenues in 2013.
The cover photograph features Louis Oosthuizen, winner of the recent Volvo Golf Champions event, and GBD salutes the South African and predicts a stellar year for one of golf’s nice-guys; we get a look inside Louis’ golf bag courtesy of stats provided by research experts SPORTS MARKETING SURVEYS INC.
The high-quality read on all aspects of the golf industry has quickly established a strong following in Britain and Europe for its committed production of interesting, informative and entertaining editorial; a ‘joined-up’ approach which can help all management departments of a golf club as it seeks to grow and improve service for customers. Enjoy the issue and good luck for the season ahead!
Golf Business Development www.golfbusinessdevelopment.com