The PGA is aiming to create further employment opportunities for its members with the introduction of free job adverts in both its popular website and magazine.
It is hoped the move will encourage more employers from the golf industry and beyond to advertise in both The PGA Professional and on www.PGA.info with the jobs section on the latter one of the most visited by PGA Members.
Under the new arrangement advertisers, including golf clubs, resorts and other facilities, will be able to place free 50-word adverts on both platforms which are regularly viewed by the Association’s 7,500 strong membership.
The decision reflects The PGA’s determination to deliver on one of its nine guiding principles which is to create employment opportunities, especially during difficult times for the golf industry.
The PGA will also target overseas resorts and clubs and encourage them to take advantage of the free advert opportunity.
PGA Members are highly regarded overseas with approximately 1,600 employed in more than 70 countries.
They have established a reputation as being among the best-trained and educated golf professionals in the world with many transferable skills across the leisure industry and The PGA is eager to promote those skills to as wide an audience as possible.
With more and more PGA Professionals taking managerial roles in golf, the aim is to reach a new audience of potential advertisers who might benefit from employing one.
As part of an initiative to highlight their skills, The PGA has already published an industry guide to PGA Membership outlining various categories including APAL (Accreditation for Professional Achievement and Learning) and also a PGA Role Descriptors guide detailing what can be expected from members in different roles.
Dr Kyle Phillpots, PGA Director of Education and Career Development, said: “We always want to do as much as we can to provide PGA Members with as many career opportunities as possible and providing these job adverts to potential employers free of charge can increase these opportunities.”
The PGA is redoubling its efforts to market and promote PGA Professionals to the golf industry as part of its Raising our Game project.
David Colclough, The PGA’s head of member education, recently addressed industry leaders including the United Kingdom Golf Course Owners Association at the GolfBic conference at the Forest of Arden on the value of PGA Professionals to golf facilities in helping drive business.
Download the PGA Role Descriptors or the Industry Guide to PGA Membership
Any employers who wish to take the opportunity to place a free advert on www.PGA.info and in The PGA Professional magazine should contact The PGA on 01675 470 333.