![David Feherty](http://www.golfbusinessnews.com/wp-content/uploads/2014/04/David-Feherty-B330-RX.jpg)
Celebrity broadcaster David Feherty will turn his voice from the screen to the airwaves this week when he promotes the new Bridgestone Golf B-Series balls during talkSPORT Radio’s coverage of the Masters Tournament.
Feherty, who has his own Golf Channel TV show and commentates on PGA Tour event coverage for CBS, is the voice behind a light-hearted 30-second advertisement to be aired across the UK over three days of talkSPORTS’ extensive news bulletins from Augusta.
His take on the new B330-RX ball is that it helps hardcore golfers ‘bridge the gap between you and the pros’ and he ends the ad with the line: “What else have you bandits got to lose?” Born in Bangor, Northern Ireland but now a naturalized American, Feherty also features in press ads promoting the B330 balls and challenges golfers to: ‘Find the ball that fits your game’.
Recently, three Bridgestone Tour Team members won playing the new B-series balls with Hydro-Core Technology. Fred Couples took the Toshiba Classic with the Tour B330 ball, while Karrie Webb won twice on the LPGA Tour in Australia and Arizona and Paula Creamer sank an astonishing 40-footer to capture the HSBC Champions title in Singapore – both using the B330-RX ball.
Bridgestone Golf balls www.bridgestonegolf.com