The European Tour has extended its existing contract with Grayling and specialist golf PR firm Landmark Media by asking them to manage its global reputation, promote its tournaments to golf fans and market its international network of properties.
The appointment was made following a successful two years working together to manage the reputation of The 2014 Ryder Cup, which The European Tour is responsible for when played on European soil.
The European Tour operates a broad range of business initiatives essential to administering and promoting professional tournament golf right across the world, including delivering some of the world’s most prestigious golf events.
Grayling and Landmark Media will support the European Tour’s drive to develop a strong and sustainable global footprint in professional golf – 41 countries on six continents have so far staged European Tour tournaments – by amplifying a new creative brand platform due for launch later this year.
Hubbed from Grayling’s Edinburgh office but with contributors throughout the world, the account will involve teams in London, Bristol, Dublin, Lisbon, Istanbul, Dubai and Shanghai. The team brings together a blend of experts in consumer engagement, digital, sponsorship activation, corporate reputation management, golf marketing, planning and regional media relations.
Tim Hunt, Marketing Communications Director for The European Tour, said: “We have enjoyed a superb relationship with Grayling and Landmark Media, who have exceeded our expectations with the Ryder Cup contract. They have a real understanding of our objectives and they represent us with professionalism and passion.
“It was a natural process to ensure we could also benefit from that advice and guidance right across the European Tour. We operate on a global stage and Grayling’s international network closely aligns with our needs. We expect that contribution to aid our push to engage golf fans while increasing the commercial impact of the Tour around the world.”
Scott Crockett, Media Communications Director for the European Tour, added: “Media engagement is a crucial component of our daily interaction with golf fans, sponsors and other stakeholders. We take our responsibility to working with the media incredibly seriously and Grayling has not only proven that it understands that responsibility, but it is also able to devise new ways for us to engage with our audiences effectively.”
Landmark Media www.landmark-media.com
Grayling www.grayling.com