‘Cutting Edge Golf’, the new golf fashion-only magazine for retailers, has just published the November issue of its e-newsletter. For the new trade fashion title this marks a significant step.
Cutting Edge Golf discussed the need for a ‘golf fashion-only’ magazine with leading golf brands at the Open Championship, at GOLF EUROPE in Germany and The Golf Show in Harrogate. The result of this, ‘The Cutting Edge Guide: How to Retail Golf Fashion Apparel and Accessories’, is a twice-yearly hard-copy magazine & directory on all things golf fashion to be first published in early 2014, to retailers and trade specialists all across Europe.
Devised as a pro shop resource for golf retailers and PGA professionals, The Cutting Edge Guide aims to provide highest-quality editorial content and also accurate contact information on all the top golf fashion brands, in a weighty 200-plus page A5 magazine and directory that will sit well on any pro shop counter.
More information is available in the latest e-newsletter –– If anyone has missed a copy, simply email editor Ben Evans at bevans@cuttingedgegolf.com and he will add you to the growing list of readers.
Cutting Edge editor Ben Evans said: “Golf fashion is a major part of the golf industry, and apparel, shoes and accessories can offer strong margins of course. Yet many retailers, and their suppliers, have told us of the need for a greater understanding of the art of retailing and merchandising golf fashion for men and women in pro shops and stores.
“Drawing on expert advice from the heart of the industry, we are here to help through this unique trade product in which golf fashion, for the first time, is front and centre stage of a magazine, rather than taking its turn after all the stories on drivers, irons, balls and trolleys!”
Evans added: “We are keeping things simple for fashion brands who want to promote their products. They can buy into the Cutting Edge Guide’s ‘USP Stockroom’ for a good-value fee, which will provide a very strong showcase for their brand to be read by the best trade retailers. By supporting this initiative, they will be communicating directly to this specialist audience while raising the profile of golf fashion retailing at the same time.”
Brands who would like to be involved with the Cutting Edge Guide should email info@cuttingedgegolf.com / bevans@cuttingedgegolf.com or call +44 (0)1747 820384.