Golfing World has expanded from a television programming concept to become a multi-media golf offer, including a digital video player, online and mobile assets, social networking and sponsored in-flight programming.
Alongside the world’s most comprehensive daily golf magazine show, Golfing World, produced five days of the week, 48 weeks of the year, to 300 million homes, the brand portfolio has grown to include the Golfing World Player, an online multi-channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights.
In addition to the Golfing World Player, IMG Worldwide has developed a brand new website, www.golfingworld.tv, to accompany the TV programme and provide an additional media platform for all Golfing World’s video rich content. The website will provide the world’s most comprehensive golf video experience available on-line.
Golfing World also provides opportunities to engage through their dedicated YouTube channel – www.youtube.com/golfingworld Facebook page – www.facebook.com/golfingworld and Twitter site www.twitter.com/golfingworldtv
In February 2011, Golfing World will launch mobile apps for iPhone, iPad and android platforms – all carrying the same dynamic and original video content.
Distribution continues for the specially edited 30 minute monthly in-flight version of Golfing World, sponsored by HSBC that is currently available across 14 major airline networks, including Singapore Airlines, Emirates, Cathay Pacific and Lufthansa.
Golfing World is broadcast in approximately 35 countries around the world with a potential homes reach of around 300 million. It is available on Sky Sports in the UK and on the Golf Channel in the USA.