Global Edition

Clubs reap rewards of joining

12.20am 23rd February 2010 - Media - This story was updated on Sunday, June 13th, 2010

Courses across the UK, Europe and worldwide are flocking to get on-board with the new website and take advantage of the chance to promote all aspects of their club.

More than 1,600 venues across the globe have now enrolled with MyGolf, which is free to join for clubs and golfers, since its launch in December and the innovative new concept now boasts courses in 24 different countries following the additions of Royal Malta Golf Club and Gdansk Golf Club in Poland.

Rob Sutton, managing director of, said: “The rate of course sign-ups is really significant as clubs have really grasped the advantages and benefits of being a partner of MyGolfPass.

“Nearly every club is promoting new membership offers, society days, pro shop offers, bar and catering deals and their driving ranges and accommodation where applicable.

“Golf professionals especially like the concept as they can shift surplus old stock by letting visitors know of their offers in advance via our website and on the day they visit with our e-pass.” offers clubs the unique opportunity to promote all aspects of their club, including new membership recruitment, society and open days, pro-shop offers, buggy hire and driving range deals, bar and catering offers and even on course accommodation if applicable.

Under, golfers can buy an e-pass (electronic pass) for just £1.95 to play a course on days and times which suit clubs. People joining the new scheme can buy individual e-passes or can spend £24.95 for an annual pass which entitles them to unlimited e-passes over a 12-month period.

But instead of having to wait for vouchers or cards by post, e-passes will be instant, meaning golfers can enjoy a discounted round of golf at their chosen course on the same day as they buy their discount e-pass. Golf clubs and secretaries will automatically be notified by e-mail that a golfer has bought an e-pass to play their course.

Sutton added: “We’ve been overwhelmed with the response that we’ve had from clubs since we launched the scheme. Our aim is two-fold of generating more money for the clubs and to give golfers the best value possible when visiting different courses. It’s a fantastic start.”

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