Global Edition

Click On Golf Network tees up powerful new video-sharing website for golf brands

12.22pm 17th January 2014 - Media

Click On Golf TV Click on Golf Network, the world’s fastest growing online golf video platform, has unveiled its new website featuring dedicated channels for leading product manufacturers, retailers, coaches, travel companies and media.

The network aggregates quality content from across the golf community and distributes it to golfers in more than 100 countries. Golfers can sort, search and view videos related to their specific interests.

Callaway, TaylorMade, Cobra-Puma and Wilson Staff are among the brands already managing their own channels on the free global network.

The site enables companies and media outlets to upload and manage their own videos, as well as receive complex data analytics such as viewer origin, engagement and skip rates.

A sophisticated e-commerce solution is set to be introduced in 2014 allowing consumers to make instant purchases of products featured in videos.

According to research by eMarketer, 70-80% of US internet users are digital video consumers and there has been an 89% growth in online video content in 2013 alone.

Based in New York and London, Click on Golf – which will attend the 2014 PGA Merchandise Show in Orlando – has released a new video to explain how golf companies can use the network to develop deeper engagement with consumers.

Click here to watch the Click on Golf video.

Click On Golf Network was founded in 2012 by Richard Wilson, Rob Potter and Benjamin Potter, whose background and experience is focused in the technology, TV and video production sectors.

“Click On Golf is designed to increase the effectiveness of video distribution for content providers and deliver a more enriching video experience for golfers,” said Richard Wilson, CEO of Click On Golf Network. “We provide video in high quality HD in a fast, effective and easy to use online service that learns what users like, as well as offering groundbreaking ROI opportunities for our premium content partners.”

Among the golf brands already managing their own channel and videos on Click on Golf Network is Wilson Staff.

Alessandra Bollero, Marketing Specialist at Wilson Staff said: “Wilson Staff recently started partnering with Click on Golf and we are extremely pleased with the user-friendliness of the site and how engaging the videos are surrounding product reviews. It’s a developing avenue for more consumers to engage directly with brands like us and see equipment in a more visual way.”

Among the coaches using Click on Golf is Mitchell Spearman, a Golf Magazine Top 100 Teacher. He said: “Click on Golf is fast becoming the video instruction showcase of our industry. If you want to showcase your expertise then there’s no better place than Click on Golf.tv. It’s where the avid golfer goes.”

The network now plans to roll out an innovative e-commerce solution in 2014 allowing consumers to instantly buy products featured in videos.

Richard Wilson and Ben Potter of Click on Golf Network will attend the 2014 PGA Merchandise Show in Orlando. For meeting opportunities, please contact richard.wilson@clickonmediagroup.com or benjamin.potter@clickonmediagroup.com

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