McEwan, formerly bunkered’s deputy editor, moves into the role following the recent departure of long-serving editor Bryce Ritchie, who left to pursue other projects.
McEwan commented: “I’m both thrilled and honoured to be taking the helm. This is an exceptionally exciting time in our long and distinguished history, and the great strides we are making – particularly online – gives me tremendous confidence that the best is yet to come.
“We have some of the most talented people in golf media on our team, as well as a clearly defined editorial strategy. Our goal now is to raise our standards and to continue to deliver meaningful, data-driven results in what is a very competitive and fast-moving market.”
Approaching its 30th anniversary in May, bunkered continues to be the ‘go to’ place for golfers who want the latest news, gear reviews, interviews, insight and more. And while the magazine continues to perform strongly, the brand is making giant strides with its digital presence.
The number of visitors to bunkered.co.uk grew by over 48% in 2024 year on year, while bunkered’s launch on Apple News last year has already paid considerable dividends. The bunkered podcast registered its millionth download in May 2024, which was followed by the delivery of two live shows during The Open Championship at Royal Troon.
As it looks to build on its multi-channel momentum in 2025, bunkered has revealed a fresh look, which reflects its modern and refreshing take on golf. Rolled out across all brand touchpoints, the new look will allow fans to easily spot bunkered, whether on the newsstand or online.
McEwan added: “There has never been a better time to partner with us. We are continually developing innovative and engaging new ways to reach more golf fans across a variety of platforms.”
As bunkered gears up for its renowned Masters coverage, the brand will be investing in its audio and video content, as well as an ATL marketing campaign to support its UK and international growth.
