Europe’s largest golf retailer, American Golf, is embarking on its first TV sponsorship activity which gives the brand a presence across all European Tour, World Golf Championship and US PGA Tour coverage on all Sky Sports platforms.
The sponsorship deal started today (Thursday 5th March) around coverage of the World Golf Championship, Cadillac Championship at Trump National Doral in Florida. As part of the deal American Golf will receive sponsorship idents around the broadcast coverage, a presence on skysports.com, the mobile App, Sky Go and On Demand.
“We are as passionate about golf as the people who watch it,” commented Daniel Gathercole, Head of Marketing at American Golf. “By sponsoring the golf on Sky Sports we will be right there with avid golf fans week in, week out which is really exciting for us. We are committed to investing in growing the game and working with Sky Sports is a really important vehicle to achieving that.”
The sponsorship deal will run on Sky Sports for six months and is an extension of the American Golf campaign that is built around improving customers’ games. In line with the campaign, American Golf uses one of its own staff members, PGA Professional of 10 years, Andrew Moseley in the idents.
David Shore, Head of Sponsorship at Sky Media is delighted with the new sponsorship, “This is a huge year for golf on Sky Sports so it is the perfect place for American Golf to engage with its current and new consumers.”
This is the most recent in a string of announcements that shows American Golf’s commitment to engaging with the industry at every level and positioning itself at the heart of golf. The first idents appeared on Sky Sports this morning (5th March) from 0730.