Consumer golf website GolfMagic has broken its own record for unique users for the fourth time in the last 12 months with 1.71 million monthly uniques in February.
The highest growth in terms of sections on the site was from Tour News, Features and Equipment Reviews, while the largest growth in user geos came from the UK, USA, Canada, Australia and Ireland.
GolfMagic has also seen a rise in page sessions, as well as an increase in dwell time.
William Miller, Managing Director of Crash Media Group, said: “Once again GolfMagic proves it leads the way in terms of growth in the golf media sector with its latest figure of 1.71 million representing a 34% growth in the headline unique users figure.
“However, what is even more impressive is that sessions grew to 2.6 million (52% increase) and an 18% growth in dwell time. So we’re getting more users, coming to the site more often and staying longer, which is hugely compelling.
“Congratulations to Andy and the team, they are tremendously passionate about what they do and these figures more than highlight that. The whole Crash Media Group team have also worked very hard behind the scenes during the last six months on GolfMagic by improving the structure of the site. And this work continues now. This will culminate in a full site refresh in May which we are all looking forward to.”
Andy Roberts, Head of Content at GolfMagic, added: “It’s been another fantastic start to the year and I would like to say a big well done to Content Executives Matt Chivers and Ben Smith, as well as Equipment Editor Alex Lodge.
“It’s been an incredibly eventful few weeks in terms of PGA Tour News aided by Phil Mickelson and all the Saudi Golf League talk, and we have been working extremely hard testing all the latest gear to help all golfers get the most out of their games this season.
“We are now buzzing with excitement for The Masters this April, and then a month later we will be going live with a full site refresh, which we cannot wait to show off to our readers. Golf is still in a great spot as we come out of the pandemic and it’s evident many players who first picked up the sport during lockdown are remaining with it as life returns to some sort of normality.
“I would like to thank our readers for their continued support of GolfMagic, as well as all the brands that continue to work with us on a regular basis, providing us with their fantastic new products to test and showcase to golfers around the world.”