Across Europe the traditional family picture is up for renewal. In large European cities, half the population now lives in a single household configuration. Single parent household are making up a significant portion of society and the traditional family is no longer the only model to go by.
Families have not disappeared, but their dynamics have changed. It becomes increasingly clear that the focus should be on women, who are the real head of the family, responsible for the vast majority of all family expenditures, ranging from daily groceries to major purchases. Female consumers control the private budget and are the gatekeepers to the family’s financial & day-to-day decision making.
The percentage growth of female golfers in Europe has seen a downward trend since 2004 clearly highlighting a market segment that needs immediate attention. One of the key points of engagement of the female market is the ‘’Friendship’’ factor highlighted in last week’s release of the first of the VISION 2020 key opportunities.
With this key opportunity highlighted, a leading panel of golf course owners and managers will share the strategies they have developed to engage families, the female market and junior golfers at their facilities at this year’s European Golf Business Conference from 4-6 November in Barcelona.
In addition to the interactive panel session, Simon Elsworth, Head EAME Turf & Landscape at Syngenta, will share with delegates the results of Syngenta’s most recent research project providing unique insight into how to boost Family & junior golf.
In recognition of the importance of focusing the Gatekeepers of the Family
The EGCOA is offering all female delegates a 50% discount on the conference registration fee.
To register for the 2014 European Golf Business Conference and to learn more about the event please visit www.egcoaconference.eu