Vicars Cross Golf Club in Chesire has announced the appointment of Phil Beard as its new General Manager.
Beard brings a wealth of experience and enthusiasm to his new role at the club, which is located four miles weest of Chester and boasts an 18-hole parkland course that first opened in 1939.
Joining from North Wales Golf Club, where he spent seven years, during which time the club was voted Wales Club of the Year. Prior to that he had roles at The Golf Foundation as a regional development officer, and at England Golf as Junior Golf Manager.
A member of the Club Manager’s Association of Europe, Beard has a vision for growth and inclusivity at Vicars Cross. He will be driving the club’s new welcome experience for both new and experienced golfers and creating new opportunities for women to embrace the sport and is keen to introduce juniors to the game. He has a successful track record for all three and for enhancing the course and clubhouse experience.
One of the most anticipated developments under Beard’s leadership is the opening of a new driving range and short game area in 2024. This will offer members and visitors outstanding practice and training facilities.
“I’m truly excited to take on this role and be part of Vicars Cross Golf Club,” said Beard. “We have some fantastic initiatives in the pipeline, and I can’t wait to work with our members and guests to make this club a hub for golf enthusiasts of all ages and skill levels.”
A spokesperson for the club’s board added; “It is an exciting time for Vicars Cross, with lots of good news stories and developments to come. We are one of the premier courses in Cheshire and are constantly improving our offer for members and visitors alike, broadening its appeal for everyone and encouraging more age groups to get into golf.”
