Global Edition

Understanding the golf range market

12.20am 14th June 2005 - Management Topics

The latest Golf Range research conducted by leading sports market research company Sports Marketing Surveys in partnership with OGRO (Organisation of Golf Range Owners) is essential reading for all range owners and operators.

The UK has seen the popularity of golf rise over the last decade with now over 4 million golfers, more than 3.3 million of whom use driving ranges, which is an increase in range users of over 50% in the last 2 years. The traditional golfer as a member of a golf club is no longer the norm, and as a result play patterns and destinations change. This continued rise in the game’s popularity has led to increased desire to use golf ranges and increased choice for the golf range user.

Based on detailed research and findings comparative to 1991 data, this comprehensive report is packed with essential information on understanding the golf range market and its consumers. It also provides recommendations to give the golf range operator a leading edge to increase customer satisfaction in a competitive industry.

This 2004 report, Organisation of Golf Range Owners Golf Range Study is available at the reduced 2005 price of £275 plus VAT from Tony Scott Tel: + 44 (0) 1932 350600 e-mail: tonys@sportsmarketing
Sports Marketing Surveys

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