Global Edition

UK prices are better than most

12.10am 11th January 2006 - Management Topics

Huge variations in the like-for-like prices of golf equipment are revealed by the latest surveys carried out by Sports Marketing Surveys in seven of the world’s largest golf markets outside the USA. The average price paid for a driver in Japan is more than twice what the same club would cost in both Australia and the UK, revealed as the least expensive of all seven markets analysed..
The average price of a driver varied as follows:

UK  £137.00
France  £213.30
Germany  £231.58
Sweden  £185.78
Japan  £273.41
Korea  £323.45
Australia £140.32

Data is based on face to face interviews with regular golfers in each market. Sample sizes range from 1,500 – 5,000 per market. These regular reports contain a host of other more detailed information on brand shares, points of purchase, brand images, reasons for purchase, buyer profiles and rates of purchase.
The latest reports on the Japanese market, show that in clubs, PRGR are the number one wood brand, that graphite shafts still only account for just over 50% of total sales and that unlike woods and irons where domestic brands lead the market, in the putter section Odyssey, TaylorMade and Titleist occupy the top three spots.
In the ball sector Bridgestone and Dunlop (sold in Europe as Srixon) are the best selling brands but Titleist are the leaders in brand loyalty. Similarly, Bridgestone, Dunlop and Mizuno head the golf shoe market but FootJoy is the No.1 brand for future consideration.
Full current reports on each golf category in each of the seven markets are available from Sports Marketing Surveys. All are based on common methodology and questionnaires – thus facilitating international comparisons.
Sports Marketing Surveys

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