As the UK Golf Courses & Clubs industry emerged from the depths of recession in 2010 a fragmented industry appeared from the chaos. According to new research by leading industry analysts Plimsoll, the market is polarised between those getting it right and those struggling to recover.
David Pattison, senior analyst and author of the 2011 Plimsoll Analysis explains, “Now that the storm is lifting we have been able to assess the damage left behind. 509 companies are in parlous state and starting the New Year clinging on for dear life. We have rated them as Danger accordingly. Falling demand was the final nail in the coffin for many. The mistake they made though was to not make those painful cuts early enough to protect their business.”
However, the green shoots are now well entrenched with the number of companies rated as Strong rising to 262. Pattison explains, “We rated these companies as Strong in our latest report and I have to congratulate them. In fact, many of them retained a Strong rating throughout the recession. They have managed to be commercially successful without jeopardising their financial stability. While others fail around them, they are in pole position to capitalise in 2011”.
When pressed on what these contrasting fortunes mean for the UK Golf Courses & Clubs industry, he offers the following 4 points:
The new Plimsoll Industry Analysis – Golf Courses & Clubs gives an instant performance rating on the top 988 companies in the market. Each company has been rated as Strong, Good, Mediocre, Caution or Danger according to their latest performance. A graphical and written analysis will tell you which companies are in trouble and who is getting it right.
Readers of GBN.com will be are entitled to a £50 discount of this new special edition of the Plimsoll Industry Analysis – ‘Golf Courses & Clubs’. Call 01642 626400 for further details and quote reference PR/LI31.
Plimsoll Publishing Ltd www.plimsoll.co.uk