Global Edition

The American way – doing business in the US

12.45am 22nd January 2004 - Management Topics

Link to GolfEnvironment.org

Some tips on getting the best from prospecting in the US, from Allyson Stewart-Allen, co-writer of a best-selling book about US business culture entitled ‘Working with Americans: How to Build Profitable Business Relationships‘

We may share a common language but the US business culture is quite different to the British. The simplest mistakes can be the most costly, when trying to win business in America and they are usually avoidable with a bit of local knowledge.

Points to bear in mind:

So what does this all mean? Pay close attention to the US marketing and business culture, study your American prospects carefully and match your tactics to them.
Further information
Allyson Stewart-Allen has co-written a best-selling book about US business culture entitled ‘Working with Americans: How to Build Profitable Business Relationships‘ published by Prentice Hall. She may be emailed at allyson@intermarketingonline.com Visit www.workingwithamericans.com

This article first appeared in Overseas Trade magazine,
 visit www.overseas-trade.co.uk to subscribe

Link to GolfEnvironment.org

In related news...