Global Edition

Strength in numbers: 350 clubs sign up for GMG benefits

8.33am 26th June 2012 - Management Topics

Golf Management Group, now said to be Europe’s largest golf club buying alliance, is helping UK clubs make cost savings of more than £1.4 million per year, according to new analysis.

The group, which now numbers more than 350 clubs, including recent signings Royal St George’s GC, Royal Aberdeen GC and Malden GC, Surrey, says in the past year registered clubs have reduced their food costs by 21%, on average, insurance by 15.1% and beverage costs by 12.4%.

Average annual savings per club exceed £4,000, but some clubs have saved as much as £20,000 thanks to their membership of GMG, a significant return on the annual fee of £149 + VAT.

GMG Director Phil Aitken said the average saving per club is equivalent to selling six new memberships, but that reducing existing costs is more manageable and predictable for clubs than recruiting new members.

“The economic situation remains challenging andUKgolf clubs are having to look carefully at all aspects of their business,” said Phil Aitken. “Realistically, costs are the only financial factor a golf club can control, so taking positive action to reduce costs by joining GMG is proving an effective solution.”

GMG membership is appealing to golf clubs of all sizes, with the modest joining fee giving clubs access to reduced prices exclusively negotiated with 40 carefully selected suppliers covering all clubhouse and course operational sectors.”

“As a group, our combined spend with our accredited suppliers is now £9.6 million per year, enabling us to secure the best buying terms in the industry,” continued Phil Aitken. “And the more our members focus their spending plans on these suppliers, the greater the savings will become.

“This is a model that has proved effective in other industries, including retail, and that’s why we can guarantee that clubs will save at least three times their fee, or we’ll give them their money back.”

For more information and to see golf club managers explaining how they saved money with GMG, visit – or contact GMG direct for an informal chat on tel 0161 485 5410.

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