Sports Marketing Surveys have recently published a unique series of sports reports providing data, information and insights into the key sports in the UK.
SLAM, the Sports and Leisure Activity Monitor, combines specific consumer research, media data and industry sources to provide a comprehensive and robust picture of sports and their following – both the adult and youth markets. Information covers interest levels, participation, media following and coverage, sports images, sponsorship, events and hospitality.
Based on interviews with over 13,300 12-65 year olds in 2004/05 top line findings from the SLAM golf report include:
The report is available at £350 from Sports Marketing Surveys with sections covering interest levels, participation, infrastructure, sponsorship, hospitality and the golf equipment market.
Sports Marketing Surveys www.sportsmarketingsurveys.com
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