Ready Golf, a new UK-based technology platform, has officially launched with a bold mission to transform the way golf clubs generate and manage external golfing revenue.
Built specifically to modernise the society and group booking process, Ready Golf provides clubs with a streamlined, automated solution designed to increase revenue, reduce administrative burden and improve the overall booking experience for both clubs and golfers.
At a time when golf clubs face growing pressure to maximise commercial income while operating with leaner teams, Ready Golf addresses one of the industry’s most overlooked opportunities — society and external group bookings.
Backed by the expertise of Aquila Golf, golf clubs can further benefit from having a professional marketing agency that draws attention to their club’s society golf offering. The result is a smoother journey for visiting golfers and a more profitable, less labour-intensive model for clubs.
“Our mission is simple,” said Sam Poole, founder of Ready Golf. “We want to work with golf clubs to create a better solution for generating external revenue and shake up the industry. Society golf is a significant commercial opportunity, but too often the process is manual, inconsistent and time consuming. Ready Golf changes that.”
Poole continued: “By targeting society golf first we hope to build the foundations to achieve our overall mission which is to have all forms of golf bookable in one place, putting an end to the fragmented nature of how golf clubs generate external golfing revenue.”
Supporting Ready Golf’s launch is the appointment of Simon Barratt, who brings extensive experience in golf software and technology to the business.
Barratt has worked across the golf technology sector for over 25 years, helping clubs adopt digital solutions that improve operational efficiency and commercial performance. His deep understanding of club systems, integrations and the evolving needs of modern golf operations positions Ready Golf strongly as it scales across the UK.
“I’m delighted to be joining Ready Golf at such an exciting stage,” said Barratt. “Clubs are increasingly looking for smarter ways to operate and generate revenue. Ready Golf offers a solution that is both practical and commercially impactful. I’m looking forward to helping clubs embrace a more modern approach to managing society and external bookings.”
Ready Golf is now inviting golf clubs across the UK to join the platform as part of its national rollout. For further information, visit www.ready-golf.co.uk.