A new validated feedback site for golf is set to revolutionise the way clubs and resorts manage their client relationship and communications.
Golftell, which launched on 1st October publishes a golfer’s review of the course, club facilities, food and the service levels encountered along the way, but, unlike less quantifiable feedback sites, it offers clubs the ability to validate reviews before they go live, ensuring fake, detrimental reviews cannot be included.
The engine for this unique and invaluable tool is provided by golftell’s creator, 59Club, Europe’s leading golf-specific, customer service benchmarking and training company, and takes much of its inspiration from the systems operated by the company.
Simon Wordsworth, chief executive at 59Club and a fellow of the PGA, explained: “Review sites have sprung up in many industries in recent years, with, arguably, the most universally recognisable in the travel sector.
“The problem with many of them, however, is they are susceptible to manipulation with unscrupulous firms and individuals able to make negative comments on competitors’ pages in order to be detrimental to their rival. In addition their sole purpose is often to get the golfers data to enable 3rd party resellers to market the venues products. Golftell addresses both those issues for the venue.
“Fake customer reviews have tainted the public perception of many sites yet they still retain the capability of influencing a purchasing decision one way or the other, albeit, on occasion, by nefarious means. Trust is key when consulting a review site and golftell can provide that.”
The new site, allowing golfers to ‘tell it as it is’, will be launched free-of-charge to clubs worldwide this October. All clubs will be able to benefit from a free listing – allowing club managers to receive alerts when a review has been submitted about their club, display pictures, add course descriptions, contact details and social media links – all at no cost.
Clubs looking to utilise all of the premium features of the system will be able to purchase an annual golftell PLUS subscription for as little as £250. Golftell PLUS enables club managers to validate submitted tells to avoid phony reviews by simply confirming the tellers booking name, date and tee time, meaning that false reviews are a thing of the past.
These club managers will also have the ability to amplify positive feedback by share positive ratings on social media, promote internal offers, profit from third-party advertising, compare ratings against the industry, leading performers and their chosen competitors. They will also have the ability to interact with tellers both privately and publicly.
Wordsworth continued: “From a venue’s perspective, the ‘ability to reply’ to tellers enables managers to address negative feedback immediately – as there is an instant alert to advise of new comments posted. Golftell is another tool in the armoury to manage and evaluate staff performance, can assist in developing revenue streams, and, crucially, will become a key element in the ability to retain the client relationship.
The golftell system is free to use for the ‘visitor’ and can be accessed by computer, tablet or mobile. Its straightforward user interface allows for simple and clear rating of services, and feedback can be as simple or as detailed as the user wishes.
“So for all venue owners and managers out there, with a keen eye on service, be sure you are ready…let the ‘Tells’ commence …”
Golftell is just the latest innovation from 59Club, which is fast becoming the industry standard for measuring and comparing customer-service levels and analysing all key revenue streams for golf venues worldwide, and which is committed to the on-going development of club managers and PGA professionals.
Club managers can activate their free golftell listing by visiting: http://www.golftell.net/golf-club-free-listing
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.