Global Edition

June 2012: Index Consolidates 2012 Gains

7.41am 4th June 2012 - Management Topics - This story was updated on Friday, June 22nd, 2012

The Price Index entered the summer season with a month of consolidation as the record levels of May were maintained in June with the Index unchanged across the month and up a healthy +1.5% for the year to date.

The month saw small movements across the majority of categories the Golf Clubs Sector increased by +0.1% with the average cost of a set of clubs now standing at £919.64, a 2% increase in the first six months of 2012. The average price of Golf Drivers rose by +0.7% as the entrance to the Index of the Mizuno MP-650 offset price competition on popular brands across all manufacturers. With a +9% increase since January the Drivers category has set the tone for the positive performance so far this year.

The Fairway Woods category was the biggest mover up +1.2% as last months new entrants held steady and the CG Black fairway from Cleveland Golf made its debut with the average price up an impressive +5% since January. Wedges were the final positive mover in the Golf Clubs category with a rise of +0.9%.

Golf Irons (-0.2%), Putters (-1.2%) and Utility Clubs (-0.6%) all experienced negative growth in June with small price falls across the board however of these categories it is only Golf Irons (-1.4%) that end the first half of 2012 in arrears with Putters (+1.4%) and Utility Clubs (+2.0%) showing a steady positive progression.

The Golf Accessories sector also consolidated its position falling by just under -0.2% as it finished the first 6 months of 2012 with positive growth of +0.3%. All four categories fell slightly with small price drops across all brands indicating keen competition in the marketplace as golfers restocked their armouries heading into summer. Golf Balls (-0.4%) and Golf Trolleys (-0.1%) reached the halfway point of the year in the black up +0.6% and +1.0% in the six months to June whilst the falls in Golf Bags (-0.5%) and Golf Shoes (-0.1%) contributed to slightly disappointing performance in 2012 down -1.4% and -0.1% respectively.

As we enter a summer sure to be dominated by coverage Euro 2012 football Championships and later the Olympic games in London the Price Index gives reason to believe that golf can continue to hold its own and make headlines of its own come The Open Championship at Royal Lytham & St Annes.

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