Golfmanager, the all-in-one software created to fully digitalise the day-to-day operations of golf clubs, has announced its official integration with Google Appointments — the Google feature that allows businesses to display a ‘Book online’ button directly on their Google profile.
Thanks to this integration, golfers can instantly access a club’s online booking portal via Golfmanager, minimising the number of steps required to confirm a booking and significantly improving the conversion rate from visitors to confirmed players.
While this first phase does not yet allow bookings to be completed entirely within Google — as is already possible in other sectors — it lays the groundwork for a future where booking a tee time will be even simpler and more accessible. The activation of this service will be optional and only available by request.
This new feature represents a major competitive advantage for golf clubs. By displaying an official, verified button on Google, clubs enhance their professional image and offer golfers a faster, more intuitive booking experience with minimal friction.
In addition to increasing their exposure on Google, clubs can boost their direct bookings — all supported by stable, secure technology validated by Google, with ongoing maintenance and continuous monitoring by Golfmanager’s technical team to ensure optimal performance at all times.
Golfmanager is part of a select group of global technology providers authorised by Google to activate the ‘Book online’ button. Only accredited GMS platforms and selected tour operators can enable this functionality, ensuring a consistent and reliable experience for both clubs and users.
Golfmanager will manage the entire technical and operational activation process, from setup to maintenance. Interested clubs simply need to complete a short registration form, after which Golfmanager will take care of enabling the feature.
From January 2026, this entirely optional service will include a monthly maintenance fee covering technical support, updates, and ongoing monitoring of data exchange between the Golfmanager and Google APIs.
Daniel Sillari, co-founder and co-CEO of Golfmanager, said: “After more than a year of development, this integration with Google reinforces our commitment to providing clubs with the most advanced tools to enhance their visibility and boost direct sales. In a sector moving rapidly towards full digitalisation, we want golf clubs to be the true drivers of their own growth.”