Golf Datatech, LLC, has released a first-of-its-kind study developed to evaluate the reaction of “serious golfers” to the U.S. Golf Association’s proposed new ruling that would prohibit anchoring the putter to the body while making a stroke. The study, which is being announced prior to the start of the 2013 PGA Merchandise Show in Orlando, reports that a majority of golfers surveyed feel that their game will not be impacted by the rule, while the small percentage who use a long putter will continue to play regardless of the ruling.
The results of the study are based on responses from 1,766 randomly selected golfers drawn from Golf Datatech’s exclusive Serious Golfer Database, who play an average of 68 rounds per year with an average handicap of 14.3.
“This is such an explosive topic in golf that we felt the industry needed a benchmark for evaluating the opinion of the game’s most avid players,” said John Krzynowek, Partner, Golf Datatech. “On a practical level, the proposed ruling on anchoring putters has minimal impact on most amateur golfers, as only 5% use a long putter, and the majority of serious golfers don’t believe long putters aid in the putting process. Overall, however, the debate over long putters has far more to do with a few elite professional players and less to do with the game as played by the average golfer.”
Key findings in the Golf Datatech study on the Anchor Ruling for Putters include the following:
Golf Datatech, LLC was established in 1995. In 1998 the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006 the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe.
For more information or to get a copy of the Club Anchor Ruling study, visit booth #3108 at the 2013 PGA Merchandise Show or visit www.golfdatatech.com.
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