In the USA the Golfalot Price Index of retail prices fell by 1.9% despite some of the new Callaway square drivers appearing in the market. Golf balls was the only positive category with a 4.3% rise as new balls from Nike, Srixon and Dunlop hit the shelves. On the downside, the big losers were trolleys falling 9% and fairway woods falling 8.6%, with drivers and utilities both down over 4% too.
With the PGA Merchandise Show in Orlando just concluded, we should see more product launches and therefore more new products in the shops soon, which should hopefully have a positive effect on the UK and USA indexes over the next couple of months.
The Golfalot Price Index recently launched a USA price index to complement its UK price index to allow the golf industry to compare price trends on both sides of the Atlantic. The USA index operates in the same way as the UK index by tracking the prices of the latest model(s) from each manufacturer are chosen as they reach the market. Therefore the models tracked always reflect pricing on what the serious golfer wants – the latest technology.
For more detailed information view Price Index graphs for the UK & USA online at www.golfalot.com/priceindex