While performing numerous projects in the golf sector KPMG’s Travel, Leisure and Tourism Practice has identified that there is a clear market need for structured information regarding the operational and financial performances of golf courses.
Launching the survey at the KPMG Golf Business Forum held at Aphrodite Hills, Cyprus, 8th – 10th June, Dr Andrea Sartori, KPMG partner and head of the travel, leisure and tourism practice for Central and Eastern Europe said, “ I have been involved with the market and financial perspective of the golf sector for the last ten years. I have worked with a lot of golf architects and master planners and many, many times the biggest obstacle that we encounter is the lack of statistics and the lack of operational numbers.
“We have come up what I am proud to say is the largest study ever undertaken in the golf industry, which is going to be published by KPMG by the end of the year. It’s the operational and financial benchmark survey of golf courses throughout Europe the Middle East and Africa.”
All 6,750 golf courses in the ‘EMA’ region are invited to download and complete an internet-based questionnaire, available in five languages at www.golfbenchmark.com Completed questionnaires can be returned by fax to KPMG’s office in Budapest or on-line. The following information is requested:
- Basic course information
- Membership information
- Green fee and cart/buggy rental information
- Round information
- Financial information
The research is backed by KPMG International, a Swiss cooperative that serves as the coordinating entity for the network of independent member firms. The information provided will be treated confidentially and under no circumstances will course-specific results be disclosed outside KPMG International.
All respondents will receive a copy of the final report, which will enable them to compare their individual course performances against high, average and low performers in their geographic markets.
KPMG intend to reproduce this research on an annual basis, in order to assist owners, developers and operators of golf courses to identify important trends impacting the industry.
“This is extremely important for the industry,” continued Dr Sartori. “It you want to improve the efficiency of your operations you need to know how you perform against your peers. Participation is free of charge. We want as many golf courses around Europe, the Middle East and Africa to participate and we want to produce this research on an annual basis in order to assist owners, developers and operators to identify important trends impacting the business.”
Questions about the research should be sent to Mark Sandilands phone +36 1 887 6542 firstname.lastname@example.org
KPMG Golf Benchmark Survey www.golfbenchmark.com