Global Edition

Global real-time golf course booking service launched through Google and TIGER GDS

8.59am 25th July 2024 - Management Topics

Korean-based golf tech company AGL has launched a global integration between its real-time golf course booking service and ‘Reserve with Google’.

The service, which went live on July 10, is currently operating in more than 25 countries, including the UK, enables golfers worldwide to book golf course tee times in real-time through the Google search & Maps by simply clicking the ‘Book Online’ button. ‘Reserve with Google’. The service is powered by TIGER GDS and integrated with the real-time reservation platform HeyTeeTime.

Previously utilised for reservations in hotels, restaurants, beauty salons and fitness centres, this service has now expanded to include tee time bookings.

This enhancement is expected to simplify the planning of golf trips for players globally, allowing convenient access to any golf course and providing significant marketing advantages to golf courses by attracting both new domestic and international customers.

Online Golf Course Booking Through Google Search
Golfers have traditionally faced numerous inconveniences when planning golf trips, often having to navigate through various golf course websites or repeatedly search through country-specific golf booking sites to make a booking. Now, with Google Search or Google Maps, simply searching for a desired golf course or one near a destination provides immediate access to a ‘Book Online’ button for convenient and quick bookings.

Real-Time Booking Confirmation with Easy and Convenient Payment 
When clicking the ‘Book Online’ button, users are redirected to the website where they can select their desired tee time. Golfers can choose the date and time that best fits their schedule and specify the number of players. The total cost includes the green fee and any additional fees for carts, caddies and other options, which may vary by course. After the golfers verify the details and complete the payment, the booking is processed and confirmed with the golf course in real-time.

Partnership Registration for Golf Courses with Google Reservations
Golf courses can attract global inbound customers and boost their revenue without incurring additional costs by using ‘Reserve with Google’. Courses looking to offer tee times to golfers worldwide can complete a partnership application with TIGER GDS on the AGL website (www.aglgw.com). On completion, the ‘Book Online’ button for the golf course will be activated on Google, facilitating booking.

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