Foremost is adding a social media service to its Elite Marketing Programme, which gives members a better way to manage their social content and engage their audience online.
As one of four optional upgrades included within Foremost’s new Elite Marketing Programme Premium service, the social media solution is designed to alleviate the pressure on the retailer by delivering up-to-date brand specific content.
Andy Martin, Foremost Managing Director, commented: “Many retailers don’t have the time to constantly post and tweet the latest product launches or retail campaigns they are running in-store. Using the correct hashtags, handles and web-links are further challenges for already heavily-burdened professionals who don’t necessarily use social media every day.”
The system offers automated key posts aligned with the brand selections and campaigns chosen by the professional. Foremost EMP Members will retain full control of their accounts and the ability to continue posting as much or as little as they want, safe in the knowledge that detailed product posts are covered off automatically with all the correct information and timings.
EMP Social Media also represents a benefit to Foremost’s Premium partner suppliers, as their messaging will directly reach engaged consumers through the retailer’s social channels.