Golf software company Sweetspot is celebrating a milestone contract win after partnering with Fife Golf Studio to improve its booking systems and revenue management processes.
The indoor facility in Inverkeithing, which incorporates ‘Golfzon’ technology, lies in the golfing heartland of Fife and is now eyeing the next chapter of its growth and expansion.
The Sweetspot model is set to revolutionise its booking platform, enabling reservations via web, app and through drop-ins. Its dynamic pricing tool is based on supply and demand economics and can help golf courses and simulator facilities maximise profits by setting the right price at the right tee time for the right golfer. Primetime weekend tee slots will, for instance, command a higher fee than off-peak twilight golf.
Michael Annandale, Director at Fife Golf Studio said: “Sweetspot’s booking system is a vast improvement on what we’re already using and brings a more positive customer journey when booking in. In addition, it’s innovative revenue management system provides data-driven customer analytics and can help drive business in the quieter hours.”
The golf simulator facility offers 239 playable courses with real time ball flight and a hydraulic swing plate that moves in line with digitally mapped course contours. Unlike other simulators, players are required to putt out just like in the real game which provides a more immersive, true-to-life experience.
With the help of Sweetspot, Fife Golf Studio can now more easily set up and sell diversified B2B partnerships alongside B2C memberships to return customers.
Henrik Ahlin, CEO of Sweetspot, underlined the importance of this Scottish business win: “We are delighted to partner with Fife Golf Studio and help facilitate their ambitious growth plans. Our mission is to help equip golf courses and training facilities against the problems of the future – this may include attracting new, younger members and digitising analogue booking platforms. We believe our unique blend of data-driven revenue management, automation and optimisation can combat this.”
Established in 2017, in Sweden – where Sweetspot is market leader – the company has helped increase revenues for some clubs by as much as 46%.
Ahlin continued: “We have seen huge interest from UK golf facilities already and this first contract in Scotland – the home of golf – is a landmark win for us.”
Fife Golf Studio hits the Sweetspot
