Global Edition

England Golf selects Players 1st for ‘Give it a Shot’ campaign

11.00am 18th June 2021 - Management Topics

Players 1st announce an extension to the current partnership with England Golf as a preferred partner across their Membership: Give it a Shot campaign stating, “Building on the strong foundations already established with the federation, our expertise in customer experience management has been recognised as a leading industry voice across member and new member retention.”

As part of the campaign collaboration, eligible clubs can register for a free 12-month subscription to the Players 1st suite of membership experience surveys, which includes access to all the features available in the members survey, entry and exit member surveys.

The Players 1st platform will become a core support tool for clubs, which provides access to their own real-time results view to enable clubs to recognise what touchpoints are most important to their members and identify service gaps within the business.

Players 1st will continue work closely with the England Golf and the Club Support network to analyse and interpret the data to provide highly detailed national level insights. The analysis from the experience surveys from both current and new members will provide valuable insights for the federation to be able to focus retention support to clubs with greater effect.

Matt Draper, Club, County & Membership Senior Manager who is spearheading the campaign at England Golf saw the natural fit between the proven Players 1st platform and its capacity to provide retention support to clubs. “Building on the success the platform has had with affiliated clubs across England, the support and engagement that the Club Support Officers (CSOs) have been able to provide to clubs based of off the survey measurement and detailed analysis it provides has proven extremely beneficial. This will enable clubs to make data-driven business decisions on the feedback from their members in order to improve the experience and turn satisfied members into long-term loyal members.”

Amelia Lewis, Regional Manager UK at Players 1st said: “We have seen the impact that our high performing customer experience management tool can have at both a granular club level, and when widely adopted, provides federations with the bigger picture of the health of the club member experience. We have been a proud preferred partner of England Golf since 2018 and we anticipate that with this collaboration we can create meaningful insights to help focus support across specific types of clubs, learn and share from case studies and discover best practice approaches. All clubs have the capability to improve golf club experience and to continue to attract and retain members well beyond this recent membership boom“.

In September 2020, Players 1st launched the latest release of their platform to new and existing clients in England. Loaded with new customisable features, improved benchmarking, flexible survey templates and user managed launch management options. However, it is the cutting-edge results view which is the showcase of the new platforms design. Within the results view, touchpoints and service areas that are underperforming are identified, but also interprets this analysis to provide the club with the data to focus their effort, resource and investment in the areas which will have the biggest impact on experience.

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