Energizing human capital is a major challenge in all fields of human endeavour and the golf industry is not spared in this regard.
How a golf club performs and how a superb club experience is delivered is all contingent on human capital. It’s not about how human capital is trained. It is all about creating a desire for human capital to want to learn and grow. It’s a journey with no end because as change impacts and affects a work environment, it is how human capital is prepared and readied to cope with change and grow with new trends.
A lot has happened in the club industry over the decades and from being a place that kept members returning, the club industry has now got to battle to attract its members and to keep them against a backdrop of changing social habits, not to mention the massive alternative options opened for leisure, recreation, food and beverage and just social networking.
The 2014 Asia Pacific Golf Summit (in Singapore on November 14 -15) gets right back to basics. It’s all about people and it’s about preparing them and equipping them with the relevant skills needed today to keep clubs at the sharp end of the service industry.
Energizing human capital will be a key topic that will be the subject of the address of Mr. Robert Yeo, chief executive officer and executive director of the world class human capital development resource centre, the Singapore Training And Development Association, a world leader in human development programmes.
Mr. Yeo has worked in senior level positions in major corporations both in the public and private sectors and possesses an intimate understanding of how clubs work. “We need to understand and embrace our human capital not as an expense but as an asset of the company – hence we need to look at it as an investment. If we do it right, this investment will give returns many times over what we have invested and grow our business many fold,” he explained. He added, “We need to change our mind-set from just training our staff, to equipping them so that they are more knowledgeable and efficient. We need to enable them to begin their own journey in lifelong learning, leading to their own personal growth and development.”
Mr. Yeo has spoken at many international conferences and the golf industry in Asia is in for a treat to share in his leading edge thoughts on how investing in human capital, can play a major role in keeping clubs in the region at the cutting edge of the industry.
2014 Asia Pacific Golf Summit www.golfconference.org