The first ever National Golf Month (NGM) promotion is being launched across Britain next year. This is a concerted effort by many of the leading stakeholders in golf to both entice thousands of lapsed golfers to return to golf and attract new golfers to the game.
This is an initiative driven by the British Golf Industry Association (BGIA) and Bauer Media and supported and partnered by many of the major golfing associations and golf companies in Britain, including England Golf, Scottish Golf Union, UKGCOA, OGRO and Foremost to name a few!
“We have been seeing numbers of golfers and rounds played dropping over the last few years, we all know there are lots of reasons for this! NGM aims to market and advertise thousands of Get Golfing programmes and deals using Bauer’s printed and radio media reaching to over 23 million people,” said the BGIA’s project director Doug Poole. “We have a huge target for rusty lapsed golfers to re-connect with the game, plus a great opportunity to highlight the excellent programmes already on offer to new golfers through our partners.”
The NGM will operate through a simple online website pulling all partners into the available programmes, the customer (lapsed or new golfer) will journey through quickly into the online shop, where they can select and confirm their chosen package. The process is quick and easy and does not involve any payments at this stage!
For NGM May 2014 to be a total success and make a real difference, it needs everyone involved in the golf industry to look at their business and find ways of supporting the initiative with special deals and programmes targeted to getting more golfers playing in 2014.