James Wilkinson, founder of Albatross Digital, and Chris Fitt, former CEO of Moor Park Golf Club and ex-Director of Golf & Leisure at Foxhills Club & Resort, have today launched Capture, a new communications platform built exclusively for UK golf clubs.
The platform gives general managers and commercial directors one place for every enquiry, every follow-up, and every member communication, replacing the scattered inboxes, spreadsheets, and disconnected tools that cost clubs revenue every week.
THE INDUSTRY GAP
Every golf club in the UK faces the same problem. A society organiser fills in an enquiry form on Friday afternoon and nobody follows up until Tuesday. A membership lead emails the club and it sits in someone’s personal inbox for a week. A member’s renewal date passes without a single reminder. Visitor details are never captured, and marketing campaigns are sent manually from tools that were never designed for how golf clubs operate.
Golf clubs have tee sheet systems for bookings and club management software for operations. What has been missing is a purpose-built communications layer that handles the commercial side: capturing enquiries, automating follow-ups, engaging members, and giving managers visibility over what is actually happening in their business.
WHAT CAPTURE DOES
Capture is a single platform that handles every communication a golf club needs to send, track, and automate. From the first enquiry to the tenth membership renewal. From the society quote to the post-event follow-up. From the member birthday message to the lapsed-member re-engagement campaign.
The platform includes email marketing, automated workflows, visual pipelines for tracking enquiries and deals, real-time dashboards, SMS, booking forms, and society management tools. Every pipeline, template, and automation is designed around how golf clubs actually operate, not adapted from generic software built for other industries.
Capture handles the entire setup for each club, including data migration, form configuration, workflow building, and template design.
Speaking about the launch of Capture, James Wilkinson, who has spent over a decade building digital solutions for golf clubs through Albatross Digital, said: “I built Capture because for over a decade I’ve seen the same problem first hand: golf clubs not following up with enquiries. I decided to do something about it. Chris could see the problem too from the operator’s side, and from there we set out to build a communications platform that covers every type of communication a golf club needs.”
Wilkinson has been joined in the new venture by Chris Fitt, who brings 15 years of senior golf operations experience to Capture as Founding Advisor. His career includes CEO of Moor Park Golf Club (a Top 100 club), Director of Golf and Leisure at Foxhills Club & Resort (5000+ members, 98% membership golf renewal rate, 59club Gold Flag award), and senior roles at Golf At Goodwood and Brocket Hall. Chris advises Capture on product development and industry strategy alongside his role as Commercial Director at MGP Nutrition..
Fitt said: “In 15 years of running golf operations, the biggest gap was always the same: communications. Enquiries slipping through the cracks, members only hearing from the club when subs were due, and no visibility over what the team was actually doing. Capture is the platform I always wished I’d had.”
FREE EDUCATION SERIES FOR GOLF CLUB MANAGERS
Alongside the platform launch, Capture is hosting a free three-part education series for golf club managers and their teams Each session tackles a specific commercial challenge that affects every club in the UK, with practical takeaways attendees can implement whether they use Capture or not. Sessions run for 45 minutes with 15 minutes of live Q&A.
Webinar 1
5 Minutes or 5 Days: Why Response Time Is Costing Your Club Thousands
A lead contacted within five minutes is 21 times more likely to convert. Most golf clubs take five days. Some never reply at all. This session shows exactly how much that costs and what to do about it. Presented by James Wilkinson.
Webinar 2
The 5-Star Member Experience: From Waiting List to Renewal
Most clubs have two member touchpoints: the welcome email and the renewal invoice. Everything in between is silence. This session shows how to automate a premium onboarding and retention experience without adding a single task to the team’s workload. Co-presented by James Wilkinson and Chris Fitt.
Webinar 3
How to Grow Your Visitor Database by 5,000 to 10,000 Contacts in One Year (and Send Professional Emails in Under 30 Minutes)
Your database is your club’s most valuable marketing asset. This session covers how to add thousands of compliant contacts in 12 months, use AI to find out what they actually want to hear about, and send professional emails that generate real revenue. Presented by James Wilkinson.
Registration is free at crm.golf/webinar.