Global Edition

59club opens new office in Thailand

11.10am 1st November 2018 - Management Topics

Industry leading service and sales analysts 59club has opened a new office in Thailand as it seeks to expand its operations within Asia.

59club currently operate across the UK, Europe and the UAE, and have now opened new offices in Bangkok to meet the ever-growing demand for their performance management tools and training services. The new Asian operation is being managed by former ladies tour professional Araya Singhsuwan (pictured).

The 59club ‘effect’ is destined to make a huge impact in Asia, as some of the very best golf venues vie to advance their member and guest experience. Calling on their industry leading analytical tools and training services, 59club’s mystery shopper audits, customer satisfaction surveys and their interactive member communication apps are set to assist the Asian market to performance manage staff to achieve elevated levels of service and sales etiquette.

Over the past 10 years, 59club has taken the industry by storm, leading venues have quickly aligned their sales and service principals to the industry benchmark. Whilst an annual awards ceremony, regarded as the ‘Oscars’ of the golf industry, honors the front runners, who reap the rewards associated with achieving 59club’s Customer Service ‘excellence’ seal of approval.

59club is endorsed and supported by the Professional Golfers Association and England Golf, and is also a chosen partner of the Golf Club Managers Association (GCMA), European Tour Properties, and are partners with many leading golf suppliers, including Toro and Club Car.

Those wanting to take advantage of 59club’s services will be able to meet the team at the Asia Pacific Golf Summit, Bangkoktaking place from November 1-4. While Simon Wordsworth, 59Club CEO, will be a key note speaker at the PGA Members International Conference in Laguna Phuket between November 11-14.

Araya Singhsuwan, Operations Manager for Asia at the new 59club office can be contacted on +66 (0) 225 599 25 or by email at


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