HiO Golf has secured strategic investment to support the continued rollout of its self-sufficient hole-in-one competition platform, as the company enters an exciting phase of growth across UK golf clubs.
The investment comes at a time of strong momentum for HiO Golf, with permanent installations increasing across venues nationwide and growing interest from clubs looking to enhance on-course experiences while maintaining operational efficiency.
Chris Perez, Director of HiO Golf, said: “We’re seeing strong demand from clubs looking to evolve their on-course experience while maintaining commercial sustainability. This investment allows us to continue developing the technology behind the platform and ensure we deliver the best possible experience for both clubs and players as we scale.”
HiO Golf’s platform modernises the traditional hole-in-one competition by introducing a fully self-sufficient model that operates year-round without requiring staffing, power infrastructure or operational intervention from the host venue. The system captures and verifies hole-in-one moments while giving players the opportunity to win a £10,000 prize and receive video footage of their shot.
Recent installations across leading venues have highlighted the growing appetite for year-round competition formats that combine player engagement with operational simplicity.
The new investment will support the further development of HiO Golf’s proprietary technology and supporting systems, ensuring clubs and players benefit from an enhanced and seamless experience as the platform expands.
Adam Shaw, Angel Investor, commented: “HiO Golf is positioned at the forefront of enhancing the on-course golfing experience through technology, and we’ve already seen strong demand from both players and clubs in the early stages of rollout.
The business has quickly established itself as a leader within this emerging category, offering a solution that not only modernises a traditional format but also delivers clear commercial value and differentiation for golf clubs.
Combined with its early traction and scalable model, it represents a compelling investment opportunity as the business continues to expand.”
At the beginning of an exciting new phase for HiO Golf, this investment will aid the continued expansion of its footprint across the UK.
The company has also confirmed that additional investment opportunities are expected to become available as the business continues to scale, reflecting confidence in the long-term growth potential of the platform.
With installations growing across the country and development of its technology platform underway, HiO Golf is positioning itself at the forefront of a new generation of on-course competition experiences.
