UGolf Bluegreen, Europe’s largest golf course operator has underlined its international expansion by entering into a new collaboration with Topgolf, a global leader in range-based golf entertainment.
The week-long collaboration will see UGolf Bluegreen host one of its acclaimed academies at Topgolf Glasgow in Scotland from September 23-29, where visitors will enjoy free coaching from two UGolf instructors to help them improve their game.
UGolf Bluegreen has been capitalising on its academy and its instructors with more than 20,000 players initiated into the sport each year, making the UGolf Bluegreen Academy one of the leading creators of golfers in Europe.
Like Topgolf, where people can combine traditional golf with technology and entertainment at hundreds of venues around the world, UGolf Bluegreen believes in growing the game of golf and player participation numbers by making the sport as fun, entertaining and interactive as possible.
UGolf and Bluegreen together manage more than 120 courses around the world and employ over 200 golf coaches, and promote an inclusive and accessible sport, in line with owner the Duval Group’s family and entrepreneurial values.
Pierre-André Uhlen, managing director of UGolf Bluegreen, said: “This first collaboration with Topgolf marks a revolutionary step in our quest to make golf more accessible and more fun. By joining forces with Topgolf, we are creating a synergy that transcends the traditional boundaries of golf, integrating innovation and entertainment at the heart of the experience.
“We look forward to sharing this unique experience with all golf enthusiasts, and inspiring a new generation of players to discover the fun and the sportsmanship of golf We are very proud to be associated with the Topgolf teams for this initiative and would like to warmly thank them for their trust.”
Michael Angelides, senior director of international marketing at Topgolf, said: “At Topgolf, we believe firmly in the unlimited power of play and this unique activation will help hundreds of our players not only improve their golf game but have more fun in the process.
“UGolf Bluegreen is a market leader in golf and coaching and our players can look forward to a week of expert golfing tips from their instructors at our venue in Glasgow.”